Bain & Company Inc

Senior Art Director, Content

Job Location US-MN-Minneapolis
Job ID
Posted Date
Digital & Innovation
Regular Full-Time
Location : Location


We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor's list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.​



In 2018, Bain & Company acquired FRWD in order to provide our clients with something truly unique: an integrated set of capabilities that helps propel growth, achieve significant ROI and develop the in-house skills clients’ need to continually expand upon their digital marketing mastery.


The FRWD@Bain team combines traditionally separate capabilities including data analysis, systems integration, media, and creative into a team of subject matter experts that works side-by-side with consulting case teams and internal client teams. Accelerated by real-time testing, this unique approach to collaboration propels brand recognition, sales growth and team development, all at the speed of consumer demand. We address our clients’ toughest marketing challenges.


FRWD currently has offices in Minneapolis, New York, Chicago, London, Singapore, and Munich.



As a Senior Art Director, you are the expert voice in evaluating effective and efficient creative content and user journey experiences. You balance your business and analytical skills with your brand and design expertise to create and/or evaluate compelling, usable and actionable marketing content. You work with internal Bain teams and external clients to understand their business requirements, evaluate their marketing efforts and recommend design and creative solutions. You help shape the creative and content vision for brand experiences across an ever-growing mix of channels for FRWD@Bain clients. Your primary responsibility is to diagnose, strategize and problem-solve on how a client can create effective creative content across digital platforms, and utilize design strategy to leverage creative content and assets as part of the full marketing test and learn landscape.


You lead with empathy and a willingness to understand end-users and their needs through a passionate focus on solutions that drive human connection. You effectively communicate to partners and client’s conceptual ideas, strategic analysis, detailed design, and design rationale. You verbally and visually organize and plan details for multiple projects and make timely and quick decisions in order to meet project deadlines. You proactively seek out opportunities to learn and stay current with latest tools, tech, style, digital and graphic trends.


Design Strategy (40%):

  • Deliver strong design and brand experience perspective to case work
  • Use strategic thinking to identify and frame the specific design challenge
  • Plan steps for the successful ideation and implementation of the creative idea
  • Identify insights and unique observations that lead to design hypothesis
  • Develop thematic pre-design ideas based on Design Research & Strategic outcomes
  • Explore and question "why" related to data and audience analysis
  • Interrogate the context of audiences and make user centered marketing decisions
  • Reduce overall design strategy to core essence—narrowing in on human need and behavior

Design (20%):

  • Translate Design Research & Strategy and Theme Development into coherent concepts for tangible, differentiated, and surprising creative assets
  • Ask tough questions of business teams that are human centered and thoughtful
  • Design overall creative assets with excellence in aesthetics, typography, color, brand, iconography, imagery, layout and concept sophistication
  • Balance taste and culture to connect with audiences and make a lasting impact
  • Embrace design constraints and project limitations

Production (20%):

  • Deliver production assets to meet project and case team requirements
  • Stay current on technology advancements, design programs and organizational production standards
  • Understand project requirements and work within project expectations
  • Deliver effective art direction for photoshoots and video productions
  • Deliver superior attention to detail in composition, lighting, set design, accessorizing, and layout
  • Deliver zero defects.

Client Results (10%):

  • Build capabilities of clients, deliver zero-defect solutions and organize assets for delivery
  • Anticipate and constructively frame client needs
  • Drive client decisions/alignment to action.
  • Explain design process and design methods to clients to improve their understanding
  • Build strong internal and external promoters

Extraordinary Teams (5%):

  • Embrace and support team vison.
  • Exhibit behaviors supportive of FRWD/Bain culture and foundational expectations
  • Stive for creative excellence regardless of project, product or client
  • Act with optimism through change/uncertainty
  • Provide diverse and inclusive thinking

Thought Leadership (5%):

  • Engage and involve other team members (up, down, across)
  • Deliver IP and forward-thinking perspectives
  • Think ahead and around corners, seek to find new answers to old problems and surface thought-provoking ideas to consider
  • Challenge the status-quo
  • Lead by example and set standards for others
  • Act as leader amongst peers
  • Proactive in nature with a bias toward action


  • You have a 4-year design college degree and/or equivalent experience
  • 5-7 years of design research, creative experience, or as a design / brand strategist
  • Strong portfolio demonstrating breadth of design ability, design thinking and strategic initiative
  • Strong strategic and analytical leadership portfolio
  • Excellent writing and analysis skills and experience
  • Excellent ability to communicate design thinking and effective presentation skills
  • Experience with datasets, ETL (a bonus), tools and process
  • Ability to give creative direction and be flexible and open to change
  • Ability to lead design research activities and user-centered design approach to problem-solving
  • Passion for digital thinking, innovation and ideation
  • Passion for technology, social platforms and emerging digital marketing
  • Exceptional eye for detail and ability to work alone and as part of a team
  • Basic front-end development knowledge and ability to communicate effectively with developers
  • Ability to take direction and be flexible and open to change
  • Ability to juggle multiple projects at one time and meet tight deadlines
  • Interpersonal savvy and listening skills


*Please note that this is a client-facing consulting role that will require some amount of travel post-COVID. 



Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.  Across 59 offices in 37 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development and the environment. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry. ​




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