Bain & Company Inc

Manager, Digital Marketing (Digital Media focus)

Job Location US-NY-New York
Job ID
2021-5810
Posted Date
8/6/2021
Category
Digital & Innovation
Type
Regular Full-Time
Location : Location
US-NY-New York

WHAT MAKES US A GREAT PLACE TO WORK:
We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor's list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.​

 

WHO YOU'LL WORK WITH:
You'll be a key member of our FRWD@Bain team, Bain's client-facing digital marketing practice. The FRWD@Bain team combines traditionally separate capabilities including data analysis, systems integration, media, and creative into a team of subject matter experts that works side-by-side with consulting case teams and internal client teams. Accelerated by real-time testing, this unique approach to collaboration propels brand recognition, sales growth and team development, all at the speed of consumer demand. We address our clients’ toughest marketing challenges.

WHERE YOU’LL FIT WITHIN THE TEAM:

You will provide the deepest functional expertise: in-platform digital media execution and optimization of largest digital media platforms across any one or number of: paid social, paid search, display, and e-commerce.

We're looking for a Manager who is ready to take the next step in their career. Someone who will confidently handle all steps in devising digital media strategy and helping clients optimize its digital media and marketing initiatives. This role will be part of a unique high-performing team that is typically involved in accelerating client results through testing, learning and scaling what works. Month to month experiences will typically range from very focused digital media analysis and optimization, leveraging the full suite of levers within the platform and across the client’s marketing organization - strategy, creative, analytics, operating model and capabilities, through to delivering results for great brands and clients. We are looking for someone who is excited to share their knowledge with the broader team and train their client teams and peers on how to maximize efficiency and effectiveness of its digital media initiatives, and connect the client’s marketing efforts to broader business outcomes. The person must want to help build and foster a healthy and innovative work environment, with a strong team focus and an ability to inject fun and humor even at the busiest times. 

 

WHAT YOU’LL DO:

  • You'll be the digital media expert on the latest in digital media and marketing effectiveness and efficiency, with deep expertise in any one or a number of the major digital media platforms
  • You'll personally consult on planning, set up, managing and reporting on digital media platforms, drawing on own first-hand in-platform experience to work alongside clients. You'll have the ability to partner with the right technology, partners, platforms
  • You're the go-to on the team – other media specialists, consultants and clients who need help/education about the channels and capabilities – role in the broader mix, and impact on KPI’s and the business more broadly
  • Synthesize market insights and signals such as search and user data into actionable insights and recommendations towards client’s business objectives – the person who can highlight what really matters to impact the client business and deliver results at a consistently high level
  • Determine the right KPI’s based on client goals, ranging from awareness to traffic to online conversions and performance
  • You improve client campaigns, whether in the planning or optimization stage
  • You have analytical rigor personally in platform or execution quality control oversight spanning:
    • On time delivery of analysis, planning and launch of all test or scale efforts
      Influencing and managing client digital marketing strategy for the platforms/channels of expertise
    • Test-and-learn/experiment design to validate identified optimization opportunities
    • Advice on campaign set up, reporting and optimizing in-market media specifically in platforms/channels of expertise
    • Tests and campaign analyses that surface the what and so what tied to marketing and business objectives

ABOUT YOU:

  • Experience in media planning and execution experience across a mix of: paid social, display, video, search, ad technology – ideally a mix of expertise on one or any number of channels
  • Maintain strong expertise in digital media landscape, including media partners/products and industry best practices
  • Develop POVs and recommendations on a variety of topics related to platforms/channels of expertise to guide clients and partners.
  • Oversight of client tests and campaign performance and effective communication of impact/learnings across client teams
  • Collaborate effectively with other FRWD@Bain team members and members of the general consulting team. Help training and enabling other case team members to execute at a high quality level while learning and growing. Likely to include core media team members focused on specific channels, analysts
  • Data gathering and analysis with actionable insights as it relates to business goals for reporting

About yourself, big picture:

  • You are passionate about marketing; understand the power of digital to transform top and bottom line results by working differently and applying data in new ways
  • Positive attitude, no matter what. You add energy to rooms and teams; help others see possibilities and clarity amidst uncertainty
  • You have a well-developed understanding of marketing and communication best practices to draw on, yet are not afraid of solving problems through innovative thought leadership

And your skills:

  • Performance analysis – in-platform analysis of platforms/channels of expertise, and combining with other client data sources to deliver insights and recommendations
  • Channel savvy – ability to parse out performance in platforms/channels of expertise and develop effective solutions accordingly
  • Communication, especially in packaging content into effective client presentations, and articulating highly technical insights and recommendations simply and clearly
  • Working in agile, shorter sprints instead of long planning cyclesPartnership oriented – with clients of course, and in working well with the internal team members of diverse backgrounds as well as, other agencies
  • Solution oriented – comfortable with seeking out new technology, media, creative resources and to create opportunities for clients
  • Hands-on – embody ‘nothing is someone else’s problem’ and take ownership and inspire others with your can-do approach

*Please note that this is a client-facing consulting role that will require some amount of travel post-COVID. 

 

ABOUT US:
Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.  Across 59 offices in 37 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development and the environment. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry. ​

 

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