Bain & Company Inc

Senior Manager, Media

Job Location US-MN-Minneapolis
Job ID
Posted Date
Digital & Innovation
Regular Full-Time
Location : Location


We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor's list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.​



In 2018, Bain & Company acquired FRWD in order to provide our clients with something truly unique: an integrated set of capabilities that helps propel growth, achieve significant ROI and develop the in-house skills clients’ need to continually expand upon their digital marketing mastery.


The FRWD@Bain team combines traditionally separate capabilities including data analysis, systems integration, media, and creative into a team of subject matter experts that works side-by-side with consulting case teams and internal client teams. Accelerated by real-time testing, this unique approach to collaboration propels brand recognition, sales growth and team development, all at the speed of consumer demand. We address our clients’ toughest marketing challenges.


FRWD@Bain HQ is located in Minneapolis and has nearly 200 marketing professionals based in locations around the globe. We work seamlessly together as one firm to serve our clients wherever they need us.


A Sr. Manager is responsible for exceeding expectations across multiple client engagements. They are an invaluable member of the case team, who will drive analysis and recommendations to guide marketing planning, brand activation and business outcomes.


Our Sr. Managers have a deep expertise in digital channels / tactics, capabilities (technology and organizational), media and messaging in various marketing and media contexts. They act as a thought leader in media channels while maintaining strategic knowledge across all channels. 



You will be driving test & learn roadmaps, identifying wins to scale and running case outcomes in our “small moves” way of working. In some instances, this role may guide execution by other agencies or internal client teams, in some cases testing and scaling are executed by FRWD. 


The Sr. Manager must remain completely objective about what is best for each client situation and earn the trust of key stakeholders (CMOs, CFOs and agency partners) via a balanced view supported by data. 


You will provide support and guidance for FRWD team members, within the case and in terms of their ongoing professional development always focused on delivering great results, clearly communicated and delivered on time.


  • 6-8+ years of media planning experience, with at least 5 of most recent years having significant digital experience – ideally paid social, display, video, search, content syndication
  • Drive analysis and recommendations that guide marketing planning, brand strategy through expertise in digital channels / tactics, capabilities (technology and organizational), communications mix and messaging, and decisions on what to scale based on learning and potential relative value
  • Provide support and guidance in execution to help the FRWD and/or other execution teams (at other agencies or the client internal team) deliver great results whose impact is clearly communicated and on time
  • Maintain strong expertise in digital media landscape, including media partners/products and industry best practices.
  • Ensures high quality individual test designs against the roadmap at all times
  • Acts as a thought leader in media channels while maintaining strategic knowledge across all channels to provide support in execution
  • Develop POVs and recommendations on a variety of topics to guide clients and partners
  • Oversight of campaign performance and effective communication of impact/learnings
  • Close work with internal execution teams on campaign-specific needs. Help training and enabling junior teams to execute at a high quality level while learning and growing. Likely to include core media team members focused on specific channels, analysts, and creative team of writers and designers
  • QAs data and analysis with actionable insights as it relates to business goals for reporting
  • You have proven yourself as a leader. You are able to motivate others to bring their best thinking to projects and translate the team effort to strong results in markets
  • You are passionate about marketing; understand the power of digital to transform top and bottom line results by working differently and applying data in new ways
  • Positive attitude, no matter what. You have a strong commitment to team; you add energy and help others see possibilities and clarity amidst uncertainty
  • You have a well-developed understanding of marketing and communication best practices to draw on, yet are not afraid of solving problems through innovative thought leadership.
  • You have these main skills:
    • Performance analysis – in market performance data, consumer segmentation, brand health/strengths relative to a competitive set and consumer needs
    • Channel savvy – ability to parse out performance in different distribution channels and develop effective solutions accordingly
    • Communication – especially in packaging content into effective client presentations and being the person leading the room in meetings, articulating clear action items and providing direction
    • Working in agile, shorter sprints instead of long planning cycles
    • Partnership oriented – with clients of course, and in working well with the internal integrated team as well as, other agencies
    • Solution oriented – comfortable with seeking out new technology, media, creative resources and to create opportunities for clients 


Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.  Across 59 offices in 37 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development and the environment. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry. ​




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