Bain & Company Inc

Manager, Digital Marketing (e-commerce focus)

Job Location IN-Bangalore
Job ID
Posted Date
Digital & Innovation
Regular Full-Time
Location : Location


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FRWD@Bain is Bain & Company’s digital marketing practice. Sitting across our Technology and Analytics Group (TAG) and our Customer practice, our vision is to help put marketing front and center as the #1 growth driver of our clients’ business. With the combined skills of Bain and FWRD, we are able to bridge the gap between brand, marketing, strategy and execution, trialing strategies in immediate real-life tests, while having the operating model and organizational design experience to scale the results throughout the organization.



Deepest functional expertise: In-platform e-commerce analysis, execution and optimization of major e-commerce platforms in India. Demand forecasting, Good understanding of the ecommerce supply chain with experience and expertise in assortment planning, various fulfilment models, ecommerce warehousing and terms of trade.


FRWD@Bain is looking for a Manager who is ready to take the next step in their career. Someone who will confidently handle all steps in helping clients accelerate their online sales via the range of marketplace to direct to consumer participation models. This role will be part of a unique high-performing team that is typically involved in accelerating client results through testing, learning and scaling what works. Month to month experiences will typically range from very focused e-commerce analysis and optimization, leveraging the full suite of levers within the major e-commerce platforms and across the client’s marketing organization, through to building client capability and delivering results for great brands and clients. We are looking for someone who is excited to share their knowledge with the broader team and train their client teams and peers on how to efficiently and effectively grow sales online, thereby driving strong business outcomes. The person must want to help build and foster a healthy and innovative work environment, with a strong team focus and an ability to inject fun and humor even at the busiest times. 

  • Being a thought leader and expert on the latest in e-commerce and D2C online sales strategy and optimization; with additional/complementary expertise in paid search, social, and broader online video a plus
  • The ability to personally plan, set up, manage and report on e-commerce campaigns, including executing across major e-commerce platforms in the region (or learning quickly when the technology is new)
  • The go-to on the team – other media specialists, consultants and clients – who need help/education about the channels and capabilities – role in the broader mix, and impact on KPI’s and the business more broadly
  • Synthesize market insights and signals such as search and shopping data into actionable insights and recommendations towards client’s business objectives – the person who can highlight what really matters to impact the client business and deliver results at a consistently high level
  • Demand forecasting, Good understanding of the ecommerce supply chain with experience and expertise in assortment planning, various fulfilment models, ecommerce warehousing and terms of trade.
  • Ability to determine the right KPI’s based on client goals, ranging from awareness to traffic to online sales conversions and performance
  • Thought leadership to the team and clients on the ever-changing landscape in this e-commerce (and potentially search/social/online video) domain, including new products from current partners and new partners
  • Restlessness, constantly trying to improve client campaigns, whether in the planning or optimization stage
  • Execution personally in platform or execution quality control oversight spanning:
    • On time delivery of audience research, planning and launch of all test or scale efforts
    • Influencing and managing e-commerce strategy
    • Test-and-learn/experiment design
    • Advice on campaign set up, reporting and optimizing in-market media specifically in e-commerce focused campaigns
    • Campaign analyses that surface the what and so what tied to marketing and business objectives


  • 5+ years of Third-party e-commerce optimization, D2C online sales optimization, marketing solutions optimization of largest regional e-commerce platforms; additional expertise in  paid search, paid social a plus
  • Experience testing across major e-commerce players in India
  • Experience with owned e-commerce channel capabilities, and partnering with other critical, supporting functions to ensure internal e-commerce support.
  • Experience coordinating in digital business, e-commerce, and omni-channel retailing.
  • Demonstrated ability to optimize e-commerce technologies and third-party platforms.
  • Synthesize detailed search data into actionable insights and recommendations towards client’s business objectives
  • Stays abreast of e-commerce platform trends, insights and new product launches and shares regularly with greater team
  • Actively seeks and implements test opportunities, whether it be A/B landing page testing, bidding strategy experiments or ad copy testing
  • Familiar with analytics platforms a plus (Google Analytics, Adobe Analytics)
  • Proficient in Microsoft Excel and PowerPoint
  • Must be a self-starter and have a strong desire to learn
  • Strong communication, project management, time management and analytical skills required
  • Detail-oriented, organized, a multi-tasker who is comfortable under pressure
  • Performance analysis – in-platform analysis, and combining with other client data sources to deliver insights and recommendations
  • Channel savvy – ability to parse out performance in platforms expertise and develop effective solutions accordingly. Negotiations skills and familiar with working with ecommerce platform, assortment planning, JBB, various fulfilment options.
  • Communication, especially in packaging content into effective client presentations, and articulating highly technical insights and recommendations simply and clearly
  • Working in agile, shorter sprints instead of long planning cycles
  • Partnership oriented – with clients of course, and in working well with the internal team members of diverse backgrounds as well as, other agencies.
  • Solution oriented – comfortable with seeking out new technology, resources and best prc\ac and to create opportunities for clients
  • Hands-on – embody ‘nothing is someone else’s problem’ and take ownership and inspire others with your can-do approach


Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.

Across 59 offices in 37 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster and more enduring outcomes. Our 10-year commitment to invest over $1 billion in pro bono services brings our talent, expertise and insight to organizations tackling today’s urgent challenges in education, racial equity and social justice, economic development and the environment. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.




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