Bain & Company Inc

Senior Specialist, Market Reputation

Job Location AU-WA-Perth
Job ID
2021-5460
Posted Date
6/1/2021
Category
Marketing
Type
Regular Full-Time
Location : Location
AU-WA-Perth

Company Overview

Bain & Company is the management consulting firm that the world’s business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick.  The firm aligns its incentives with clients by linking its fees to their results. Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has 57 offices in 36 countries, and its deep expertise and client roster cross every industry and economic sector.

What you'll do

  • Own, plan and execute Market Reputation marketing activities, including truly local activities for:
    • Editorial: Tailor content to local community needs, develop market reputation IP, distribute content in local market, and work with local agencies and providers
    • Brand & Creative: Tailor content to local community, create / edit / distribute local video content, work with local agencies and providers
    • PR & External Comms: Support all local PR activities to develop Bain’s presence in the local market, work with general media and premium publications
    • Digital Mailings and CRM: Tailor mailing content to local community, manage CRM database (only in select countries), and maintain local contacts / influencers in CRM database (all countries)
    • Digital Marketing and Social Media: Manage local Bain.com page, manage local content on all digital media, tailor global campaigns to local community, create / edit / distribute local and simple social media content
    • Conferences & Events: Plan market reputation Bain events and support Conf. & Events CoE with light execution (g. for translation and timing / logistics / local advice); contribute to organization in conjunction with other relevant CoEs
    • Alumni: Help develop and execute a local population segmentation and engagement strategy, including communications and events that support and augment/dovetail with Practice and Account efforts
    • Local office priorities: Assist Client Development efforts for local priority accounts (i.e. non P1/2/3/4/x accounts) and execute internal office communications
  • Seek to become go-to person for marketing questions within the local office
  • Provide on-going Marketing support to the Market Reputation Manager, Office Head, and local office Partners
  • Work collaboratively with other Marketing functions to ensure plans are aligned / complementary and to achieve Bain Marketing’s overarching goals
  • Track Market Reputation KPIs and performance to help optimize effectiveness
  • Contribute in improving and innovating marketing tools and processes

About you

To be successful in this role, you will have 4-6+ years of relevant B2B marketing experience with a proven track record within a relevant marketing specialization including: events, editorial, crisis management, preferably within a professional services environment. In addition you will also have:

  • Broad expertise and experience in general marketing programs and processes
  • Additional deep expertise and practice in specific field(s), like event organization, editorial, crisis mgmt., or other
  • Ability to proactively conceive and suggest new approaches and solutions
  • Demonstrated ability to coordinate and execute distinct projects, including project budget management and goal pursuit
  • Demonstrated ability to understand marketing needs and marketing objectives of local offices and industry practices
  • Ability to understand and work with consulting content and IP
  • Effective written and oral communication skills, ability to liaise with stakeholders of various seniorities with minimal input from Manager
  • Ability to interact with external contacts / parties as knowledgeable Bain marketing representative
  • Client-centric mind set
  • Ability to remain calm and composed under pressure

Qualifications

  • Undergraduate degree, specialization marketing
  • Master degree in business / marketing / comms / social sciences, relevant marketing specialization (preferred)

Salary Range: AUD$80,000 - AUD$90,000 plus benefits

 

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