Bain & Company Inc

Senior Copywriter - Digital

Job Location US-MN-Minneapolis
Job ID
Posted Date
Digital & Innovation
Regular Full-Time
Location : Location


We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor's list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.​



In 2018, Bain & Company acquired FRWD in order to provide our clients with something truly unique: an integrated set of capabilities that helps propel growth, achieve significant ROI and develop the in-house skills clients’ need to continually expand upon their digital marketing mastery.


The FRWD@Bain team combines traditionally separate capabilities including data analysis, systems integration, media, and creative into a team of subject matter experts that works side-by-side with consulting case teams and internal client teams. Accelerated by real-time testing, this unique approach to collaboration propels brand recognition, sales growth and team development, all at the speed of consumer demand. We address our clients’ toughest marketing challenges.


FRWD@Bain HQ is located in Minneapolis and has nearly 200 marketing professionals based in locations around the globe. We work seamlessly together as one firm to serve our clients wherever they need us.


We are looking for a Senior Copywriter to concept and bring ideas to life for our internal partners and external client brands. We focus primarily on paid media and brand-driven digital experiences that make connections with consumers to drive action. Your greatest contribution to the team will be to bring your passion and experience for product and brand storytelling and your dynamic creative leadership.



Most unique in our model is the balance of hands-on making content with coaching and enabling others how to make better content. You’ll bring deep understanding of how rational and emotional content impacts consumer action - sometimes to diagnose and recommend improvements client teams and agencies will execute, and sometimes to execute as a FRWD@Bain creative team. You’ll write with empathy, understand user needs and focus on creative content that drives human connection. And you’ll demonstrate leadership by evangelizing creativity and pushing the definition of effective creative content within the company and with clients. 


One month it may be with the world’s largest beverage brand, and the next with an insurgent brand looking to crack into a competitive category with a differentiated point of view. Some days you’ll be challenged with developing new advertising concepts and producing video, social and other channel content. Other days you’ll teach and mentor clients on how to better brief agencies or how to use new production partners to meet the ever-growing demand for more personalized content. You’ll be part of a team looking at data and applying your point of view to assess the full spectrum of content from a fast-growing ecommerce brand and recommending ways to improve. Your access to the most interesting brands in the world is unlimited, and the variety of what each day brings is unusually broad for a copywriter role.


  • 4-year college degree and/or equivalent experience
  • Bachelor’s degree in English, Journalism, Communications or related field or equivalent work experience with experience in writing and marketing communications
  • 5-7 years of advertising writing experience
  • A track record of creative excellence on well-known brands evidenced by awards and business success
  • Proven client creative leadership and presentation acumen
  • Excellent ability to communicate ideas, storytelling, and effective presentation skills
  • Strong conceptual ideation skills with a strong portfolio demonstrating breadth of writing abilities
  • Passion for digital thinking, innovation, and technology
  • Expert in content requirements for leading social channels
  • Exceptional eye for detail and ability to work alone or as part of a team
  • Interest/passion/desire to coach and mentor clients, to help build their “creative capability”
  • Ability to take direction and be flexible and open to change
  • Ability to juggle multiple projects at one time and meet tight deadlines
  • Interpersonal savvy and listening skills


*Please note that this is a client-facing consulting role that will require some amount of travel post-COVID. 



Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.  Across 59 offices in 37 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development and the environment. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry. ​




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