Senior Specialist, Marketing (Events and Email)

Bain and Company, APAC

Position summary

Execute Market Reputation marketing activities, including truly local activities for Editorial, Brand & Creative, PR & External Comms, Digital Mailings and CRM, Digital Marketing and Social Media, Conferences & Events, Alumni and local office priorities

• Provide on-going Marketing support to all key stakeholders
• Work collaboratively with other Marketing functions to achieve Bain Marketing’s overarching goals
• Track Market Reputation KPIs and performance to help optimize effectiveness

Job description

• Execute Market Reputation marketing activities, including truly local activities for:
• Editorial: Tailor content to local community needs, develop market reputation IP, distribute content in local market, and work with local agencies and providers
• Brand & Creative: Tailor content to local community, create / edit / distribute local video content, work with local agencies and providers
• PR & External Comms: Support all local PR activities to develop Bain’s presence in the local market, work with general media and premium publications
• Digital Mailings and CRM: Tailor mailing content to local community, manage CRM database (only in select countries), and maintain local contacts / influencers in CRM database (all countries)
• Digital Marketing and Social Media: Manage local Bain.com page, manage local content on all digital media, tailor global campaigns to local community, create / edit / distribute local and simple social media content
• Conferences & Events: Plan market reputation Bain events and support Conf. & Events CoE with light execution (g. for translation and timing / logistics / local advice); contribute to organization in conjunction with other relevant CoEs
• Alumni: Help develop and execute a local population segmentation and engagement strategy, including communications and events that support and augment/dovetail with Practice and Account efforts
• Local office priorities: Assist Client Development efforts for local priority accounts (i.e. non P1/2/3/4/x accounts) and execute internal office communications
• Provide on-going Marketing support to the Market Reputation Manager, Office Head, and local office Partners
• Work collaboratively with other Marketing functions to ensure plans are aligned / complementary and to achieve Bain Marketing’s overarching goals
• Track Market Reputation KPIs and performance to help optimize effectiveness and suggest improvements

Qualifications:

Education:

• Undergraduate degree, specialization marketing(Required)
• Master degree in business / marketing / comms / social sciences, focus on marketing (Preferred)

Experience:

• 5+ years of relevant B2B marketing experience(Required)
• Professional services experience(Preferred)

Knowledge, Skills, and Abilities: Required:

• Expertise and previous experience in marketing programs and processes
• Ability to proactively conceive and suggest new approaches and solutions
• Demonstrated ability to coordinate and execute distinct projects and / or large and regional events, including project budget control
• Demonstrated ability to understand local office and relevant industry practice marketing objectives and priorities,
• Ability to understand consulting IP and content
• Effective written and oral communication skills, ability to liaise with stakeholders of various seniorities with minimal input from Manager
• Ability to interact with external contacts / parties as a Bain marketing representative
• Client-centric mind set
• Ability to remain calm and composed under pressure

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