Bain & Company Inc

Marketing, Senior Specialist (Events and Email)

Job Location TH-Bangkok | ID-Jakarta | MY-Kuala Lumpur
Job ID
2020-4577
Posted Date
1/8/2021
Category
Marketing
Type
Regular Full-Time
Location : Location
TH-Bangkok

Senior Specialist, Marketing (Events and Email)

Bain and Company, APAC

 

Position summary

Execute Market Reputation marketing activities, including truly local activities for Editorial, Brand & Creative, PR & External Comms, Digital Mailings and CRM, Digital Marketing and Social Media, Conferences & Events, Alumni and local office priorities

  • Provide on-going Marketing support to all key stakeholders
  • Work collaboratively with other Marketing functions to achieve Bain Marketing’s overarching goals
  • Track Market Reputation KPIs and performance to help optimize effectiveness

Job description

 

  • Execute Market Reputation marketing activities, including truly local activities for:
  • Editorial: Tailor content to local community needs, develop market reputation IP, distribute content in local market, and work with local agencies and providers
  • Brand & Creative: Tailor content to local community, create / edit / distribute local video content, work with local agencies and providers
  • PR & External Comms: Support all local PR activities to develop Bain’s presence in the local market, work with general media and premium publications
  • Digital Mailings and CRM: Tailor mailing content to local community, manage CRM database (only in select countries), and maintain local contacts / influencers in CRM database (all countries)
  • Digital Marketing and Social Media: Manage local Bain.com page, manage local content on all digital media, tailor global campaigns to local community, create / edit / distribute local and simple social media content
  • Conferences & Events: Plan market reputation Bain events and support Conf. & Events CoE with light execution (g. for translation and timing / logistics / local advice); contribute to organization in conjunction with other relevant CoEs
  • Alumni: Help develop and execute a local population segmentation and engagement strategy, including communications and events that support and augment/dovetail with Practice and Account efforts
  • Local office priorities: Assist Client Development efforts for local priority accounts (i.e. non P1/2/3/4/x accounts) and execute internal office communications
  • Provide on-going Marketing support to the Market Reputation Manager, Office Head, and local office Partners
  • Work collaboratively with other Marketing functions to ensure plans are aligned / complementary and to achieve Bain Marketing’s overarching goals
  • Track Market Reputation KPIs and performance to help optimize effectiveness and suggest improvements

Qualifications:

 

Education:

  • Undergraduate degree, specialization marketing(Required)
  • Master degree in business / marketing / comms / social sciences, focus on marketing (Preferred)

Experience:

  • 5+ years of relevant B2B marketing experience(Required)
  • Professional services experience(Preferred)

Knowledge, Skills, and Abilities: Required:

  • Expertise and previous experience in marketing programs and processes
  • Ability to proactively conceive and suggest new approaches and solutions
  • Demonstrated ability to coordinate and execute distinct projects and / or large and regional events, including project budget control
  • Demonstrated ability to understand local office and relevant industry practice marketing objectives and priorities,
  • Ability to understand consulting IP and content
  • Effective written and oral communication skills, ability to liaise with stakeholders of various seniorities with minimal input from Manager
  • Ability to interact with external contacts / parties as a Bain marketing representative
  • Client-centric mind set
  • Ability to remain calm and composed under pressure

Ind123

 

#LI-AK1

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed