Bain & Company Inc

  • Specialist, Digital Media (Programmatic Media)

    Job Location SG-Singapore
    Job ID
    Posted Date
    Regular Full-Time
    Location : Location
  • Specialist, Digital Media (Programmatic Media)

    Singapore, APAC


    Bain & Company

    Bain & Company is the management consulting firm that the world’s business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick.  The firm aligns its incentives with clients by linking its fees to their results. Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has 57 offices in 36 countries, and its deep expertise and client roster cross every industry and economic sector. In May 2018 Bain acquired FRWD, having partnered with them for many years. The acquisition will dramatically strengthen Bain & Company’s ability to help its clients drive superior results across marketing channels, and ecommerce, decrease their long-term reliance on external partners, and leverage customer data sets for better accuracy in reaching consumers.


    FRWD@Bain is Bain & Company’s digital marketing practice. Sitting across our Technology and Analytics Group (TAG) and our Customer Strategy and Marketing (CSM group), our vison is to help put marketing front and center as the #1 growth driver of our clients’ business.


    With the combined skills of Bain and FWRD, we are able to bridge the gap between brand, marketing, strategy and execution, trialing strategies in immediate real-life tests, while having the operating model and organizational design experience to scale the results throughout the organization.

    Deepest functional expertise: Programmatic and SEM, with competency into paid social and OLV


    FRWD@bain is looking for a digital media specialist who is ready to take the next step in their career. Someone who will confidently handle all steps in creating and executing a media campaign without thinking twice. This role will be part of a unique high-performing team that is typically involved in accelerating client results through testing, learning and scaling what works. Month to month experiences will typically range from very focused media mix and optimization to full transformations across the marketing mix - strategy and audience segmentation, creative, analytics through to delivering results for great brands and clients. We are looking for someone who is excited to share their knowledge with the broader team and train their client teams and peers on how to run a media campaign, and connect the client’s marketing efforts to broader business outcomes. The person must want to help build and foster a healthy and innovative work environment, with a strong team focus and an ability to inject fun and humor even at the busiest times. We offer a competitive base salary and bonus.


    • Being the main thought leader and expert on the latest in programmatic, with additional/complementary expertise in paid search, social, and broader online video a plus
    • The ability to personally plan, set up, manage and report on self-service campaigns, including selecting and executing across leading DSP’s (or learning quickly when the technology is new)
    • The ability to partner with the right technology, partners, platforms, and implementation of 1st through 3rd party data sets, etc.
    • The go-to on the team – other media specialists, consultants and clients – who need help/education about the channels and capabilities – role in the broader mix, and impact on KPI’s and the business more broadly
    • Synthesize market insights and signals such as search data into actionable insights and recommendations towards client’s business objectives – the person who can highlight what really matters to impact the client business and deliver results at a consistently high level
    • Ability to determine the right KPI’s based on client goals, ranging from awareness to traffic to online sales conversions and performance
    • Thought leadership to the team and clients on the ever-changing landscape in this programmatic (and potentially search/social/online video) domain, including new products from current partners and new partners
    • Restlessness, constantly trying to improve client campaigns, whether in the planning or optimization stage
    • Seeks out and cultivates healthy relationships with the best technology, analytics and media partners
    • Execution personally in platform or execution quality control oversight spanning:
      • On time delivery of audience research, planning and launch of all test or scale efforts
      • Influencing and managing to media budgets, including drafting and revising media flowcharts
      • Test-and-learn/experiment design
      • Advice on campaign set up, reporting and optimizing in-market media specifically in RTB focused campaigns
      • Campaign analyses that surface the what and so what tied to marketing and business objectives


    Candidate requirements:

    • Experience with diverse programmatic platforms with deep knowledge of the Google Ad Tech stack, and other leading DSPs in market
    • Sell side and/or Buy side experience will be considered
    • Must have 3+ years’ experience in a combination of programmatic, and any other combination of paid digital media channel experience (5+ preferred)
    • Strong interest in biddable environments, buying principles and understanding of major players
    • Experience planning, optimizing and reporting on programmatic display, with paid search, paid social and online video ideal
    • 1+ year experience with Double click (DCM) or similar ad serving platform (trafficking, reporting, floodlights)
    • Experience managing and optimizing PPC campaigns
    • Experience with Google Tag manager or strong understanding of site tagging
    • Experience with research tools: comScore & MRI, Google products
    • Proficient in Microsoft Excel and PowerPoint
    • Working knowledge of Google Analytics or similar web analytics suite
    • Must be a self-starter and have a strong desire to learn
    • Strong communication, project management, time management and analytical skills required
    • Detail-oriented, organized, a multi-tasker who is comfortable under pressure
    • Willingness to travel (approximately 50%)




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