Bain & Company Inc

  • Expert, Programmatic

    Job Location UK-London
    Job ID
    Posted Date
    Digital & Innovation
    Regular Full-Time
    Location : Location
  • Bain & Company is the management consulting firm that the world’s business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick.  The firm aligns its incentives with clients by linking its fees to their results. Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has 57 offices in 36 countries, and its deep expertise and client roster cross every industry and economic sector. In May 2018 Bain acquired FRWD, having partnered with them for many years. The acquisition will dramatically strengthen Bain & Company’s ability to help its clients drive superior results across marketing channels, and ecommerce, decrease their long-term reliance on external partners, and leverage customer data sets for better accuracy in reaching consumers.



    FRWD is a unique digital marketing agency designed to build client capability through a comprehensive approach to helping companies make the best digital marketing investments. To do so, FRWD extends client teams through co-location of top creative, media optimization, data science, and advertising technology teams to shorten test cycle time and leverage learnings to move forward. The agency also acquires and trains talent for clients to create sustainable campaigns and drive continual improvement without further FRWD presence. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies and more. FRWD is currently based in Minneapolis but is focused on building out an EMEA presence with a hub in Bain’s London office.


    With the combined skills of Bain and FWRD, we are able to bridge the gap between brand, marketing, strategy and execution, trialing strategies in immediate real-life tests, while having the operating model and organizational design experience to scale the results throughout the organization.

    FRWD@bain is looking for a Programmatic Expert who is ready to take the next step in their career. Someone who will confidently handle all steps in creating and executing a programmatic activity without thinking twice. This role will be part of a unique consulting/agency hybrid service model and a high-performing team that is typically involved in accelerating client results through testing, learning and scaling what works. Month to month experiences will typically range from very focused media mix and optimization to full transformations across the marketing - strategy and audience segmentation, creative, analytics through to delivering results for great brands and clients. We are looking for someone who is excited to share their knowledge with the broader team and train their client teams and peers on how to deliver best in class programmatic activity, and connect the client’s marketing efforts to broader business outcomes. The person must want to help build and foster a healthy and innovative work environment, with a strong team focus and an ability to inject fun and humor even at the busiest times.


    Responsibilities include:

    • Being the main thought leader and expert on the latest in programmatic, and broader online marketing techniques across EMEA
    • Be the programmatic lead on a specific case, providing strategic insight, and evolving programmatic best practice including development of technology and leading supplier relationships, all the way through to execution
    • The ability to evaluate a client’s existing programmatic activity including the assessment of their strategy through to the efficiency of their supply chain
    • The ability to work hand in hand with the client to select the right technology, partners, platforms and negotiate and manage those contracts or relationships when appropriate – whether that be a managed service buy, a research or tracking partner, an acquisition or implementation of 1st through 3rd party data sets, etc.
    • The go-to on the team – other media specialists, consultants and clients – who need help/education about programmatic and capabilities – role in the broader mix, and impact on KPI’s and the business more broadly
    • Synthesize market insights and signals such as search data into actionable insights and recommendations towards client’s business objectives – the person who can highlight what really matters to impact the client business and deliver results at a consistently high level
    • Ability to determine the right KPI’s based on client goals, ranging from awareness to traffic to online sales conversions and performance
    • Although not the day to day, you should have the ability to personally plan, set up, manage and report on self-service campaigns, including selecting and executing across leading DSP’s (or learning quickly when the technology is new)
    • Restlessness, constantly trying to improve client campaigns, whether in the planning or optimization stage
    • Seeks out and cultivates healthy relationships with the best technology, analytics and media partners
    • Execution personally in platform or execution quality control oversight spanning:
      • On time delivery of audience research, planning and launch of all test or scale efforts
      • Influencing and managing to media budgets, including drafting and revising media flowcharts
      • Campaign trafficking, reporting and optimizing in-market media specifically in RTB focused campaigns
      • Campaign analyses that surface the what and so what tied to marketing and business objectives

    • Must have a minimum 6+ years’ experience in programmatic media
    • Experience working with senior client stakeholders
    • Strong interest in biddable environments, buying principles and understanding of major players
    • Deep experience working with the major European Adtech companies including Google, The Trade Desk, MediaMath etc
    • Experience with research tools: comScore & MRI, Google products
    • Experience working with programmatic validation tools such as MOAT or IAS
    • Proficient in Microsoft Excel and PowerPoint
    • Working knowledge of Google Analytics or similar web analytics suite
    • Must be a self-starter and have a strong desire to learn
    • Strong communication, project management, time management and analytical skills required
    • Detail-oriented, organized, a multi-tasker who is comfortable under pressure


    Preferred, but not required

    • Experience with Google Tag manager or strong understanding of site tagging
    • Experience working with Martech providers such as Salesforce, Oracle and Adobe


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