Bain & Company Inc

  • Senior Expert, Marketing Technology, APAC

    Job Location SG-Singapore
    Job ID
    2019-3311
    Posted Date
    2/28/2019
    Category
    Digital & Innovation
    Type
    Regular Full-Time
    Location : Location
    SG-Singapore
  • FRWD@Bain is Bain & Company’s digital marketing practice. Sitting across our Technology and Analytics Group (TAG) and our Customer Strategy and Marketing (CSM group), our vison is to be the #1 partner for CMOs across APAC in marketing transformations.

     

    FRWD@Bain seeks an Expert to lead multiple partnership with client teams on how to architect and deliver marketing technology and data strategies that accelerate customer acquisition and customer value by increase customer engagement and personalization. In FRWD@Bain’s consulting nomenclature, the Sr. Expert is responsible for leading internal and client teams to successful outcomes with relatively little day-to-day “management” oversight.

     

    This position will work directly with consulting teams to conduct assessments of client capabilities and performance, playing a significant role in team problem solving through the findings and insights from diagnostics and assessments. Additionally, the senior expert drives the strategy and solution development for specific components of the tech stack, and guides clients on technology solution choices, selection criteria and vendor trade-offs. They also help to contribute to defining the implications to the client operating model, new roles and org implications, and define operating processes.

     

     

    • 10+ years of experience assessing, architecting, and delivering marketing technology, data, and analytics solutions to clients at scale
    • Deep understanding of and thought leadership around the marketing technology and ad-tech landscape and players
    • Hands on experience with leading marketing cloud platforms and leading point solutions skewing towards data activation and campaign activation
    • Experience that includes managing 1st and 3rd party data and use of customer data platforms, DMP’s, A/B testing, cross channel campaign management, and decisioning engines
    • Experience in leading evaluations and vendor selection, including writing business requirements
    • General understanding of ad-tech, including integration with DSP’s and bidding engines
    • Experience with marketing measurement tools focused on attribution and performance management
    • Data-driven thinker and problem solver
    • Comfortable working with business, IT, and marketing stakeholders
    • Ability to think quickly and critically on a broad range of marketing technology and digital marketing topics across various verticals
    • Excellent written and verbal communication skills; ability to communicate with senior marketing leaders and C-level executives
    • Professional attitude and service orientation; team player
    • Willingness to travel
    • Prior experience in management consulting preferred

     

    • You have proven yourself as a leader. You are able to motivate others to bring their best thinking to projects and translate the team effort to strong results in markets.
    • You are passionate about marketing, understand the power of digital to transform top and bottom line results by working differently and applying data in new ways.
    • Positive attitude, no matter what. You add energy to rooms and teams, help others see possibilities and clarity amidst uncertainty.
    • You have a well-developed understanding of marketing and communication best practices to draw on, yet aren’t afraid of solving problems through innovative thought leadership.
    • Hands-on – embody ‘nothing is someone else’s problem’ and take ownership and inspire others with your can-do approach.

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