Bain & Company Inc

  • Expert, Digital Media, APAC

    Job Location SG-Singapore
    Job ID
    2019-3309
    Posted Date
    2/28/2019
    Category
    Digital & Innovation
    Type
    Regular Full-Time
    Location : Location
    SG-Singapore
  • Overview

    FRWD@Bain is Bain & Company’s digital marketing practice. Sitting across our Technology and Analytics Group (TAG) and our Customer Strategy and Marketing (CSM group), our vison is to be the #1 partner for CMOs across APAC in marketing transformations.

     

    FRWD@Bain seeks an Expert responsible for meeting and exceeding expectations across multiple client partnerships. In FRWD@Bain’s consulting nomenclature, the Expert is responsible for leading internal and client teams to successful outcomes with relatively little day-to-day “management” oversight. The Expert becomes an invaluable member of the client teams, translating business strategy into test & learn roadmaps, clear reporting and actionable insights, identifying wins to scale and making that happen, and running the business in our “small moves” way of working. In some cases, this role guides execution by other agencies or internal client teams, and in some cases testing and scaling are executed by FRWD@Bain SME’s. The Expert must be objective about what is best for each client situation and earn the trust and respect of all stakeholders without creating turf issues. This includes CMO’s, CFO’s and other agency partners where involved.

     

    The person will drive analysis and recommendations that guide marketing planning, brand strategy, has a deep expertise in digital channels / tactics, capabilities (technology and organizational), communications mix and messaging, and decisions on what to and not to scale based on learning and potential relative value. A proven track record developing and contributing to successful, innovative and impactful marketing efforts is essential.

    Responsibilities

    • 6-8 years of media planning experience; preferably with at least 3 to 4 of most recent years having digital experience – ideally paid social, display, video, search, content syndication and ad technology, though not compulsory
    • Maintain strong expertise in digital media landscape, including media partners/products and industry best practices.
    • Acts as a thought leader in media channels while maintaining strategic knowledge across all channels to provide support in execution.
    • Develop POVs and recommendations on a variety of topics to guide clients and partners.
    • Oversight of campaign performance and effective communication of impact/learnings across client teams
    • Close work with internal execution teams on campaign-specific needs. Help training and enabling junior teams to execute at a high quality level while learning and growing. Likely to include core media team members focused on specific channels, analysts, and creative team of writers and designers.
    • QAs data and analysis with actionable insights as it relates to business goals for reporting.

    Qualifications

    About yourself, big picture:

    • You have proven yourself as a leader. You are able to motivate others to bring their best thinking to projects and translate the team effort to strong results in markets.
    • You are passionate about marketing, understand the power of digital to transform top and bottom line results by working differently and applying data in new ways.
    • Positive attitude, no matter what. You add energy to rooms and teams, help others see possibilities and clarity amidst uncertainty.
    • You have a well-developed understanding of marketing and communication best practices to draw on, yet aren’t afraid of solving problems through innovative thought leadership.

     

     

    And your skills:

    • Performance analysis – in market performance data, marketing mix models, consumer segmentation, brand health/strengths relative to a competitive set and consumer needs.
    • Channel savvy – ability to parse out performance in different distribution channels and develop effective solutions accordingly.
    • Communication, especially in packaging content into effective client presentations and being the person leading the room in meetings, articulating clear action items and providing direction.
    • Working in agile, shorter sprints instead of long planning cycles.
    • Partnership oriented – with clients of course, and in working well with the internal integrated team as well as, other agencies.
    • Solution oriented – comfortable with seeking out new technology, media, creative resources and to create opportunities for clients
    • Hands-on – embody ‘nothing is someone else’s problem’ and take ownership and inspire others with your can-do approach.

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