FRWD@Bain is Bain & Company’s digital marketing practice. Sitting across our Technology and Analytics Group (TAG) and our Customer Strategy and Marketing (CSM group), our vison is to be the #1 partner for CMOs across APAC in marketing transformations.
FRWD@Bain seeks an Expert responsible for meeting and exceeding expectations across multiple client partnerships. In FRWD@Bain’s consulting nomenclature, the Expert is responsible for leading internal and client teams to successful outcomes with relatively little day-to-day “management” oversight. The Expert becomes an invaluable member of the client teams, translating business strategy into test & learn roadmaps, clear reporting and actionable insights, identifying wins to scale and making that happen, and running the business in our “small moves” way of working. In some cases, this role guides execution by other agencies or internal client teams, and in some cases testing and scaling are executed by FRWD@Bain SME’s. The Expert must be objective about what is best for each client situation and earn the trust and respect of all stakeholders without creating turf issues. This includes CMO’s, CFO’s and other agency partners where involved.
The person will drive analysis and recommendations that guide marketing planning, brand strategy, has a deep expertise in digital channels / tactics, capabilities (technology and organizational), communications mix and messaging, and decisions on what to and not to scale based on learning and potential relative value. A proven track record developing and contributing to successful, innovative and impactful marketing efforts is essential.
About yourself, big picture:
And your skills: