Bain & Company Inc

  • Ecommerce Senior Expert

    Job Location US-MN-Minneapolis | US-WA-Seattle
    Job ID
    2019-3293
    Posted Date
    5/10/2019
    Category
    Digital & Innovation
    Type
    Regular Full-Time
    Location : Location
    US-MN-Minneapolis
  • FRWD@bain is seeking a seasoned professional with a track record of applying technology to generate invaluable real-time consumer learning and continuous improvement in marketing investment outcomes. Ideal candidates are eager to take the next step in their careers, contribute within high-performing teams, and intrigued by a unique consulting/agency hybrid service model. Month to month experiences will typically range from focused channel optimizations, to full transformations of larger organizations across strategy, audience segmentation, creative, data structure and sources, technology assessment and team capabilities. We are looking for someone who is excited to share knowledge with the broader Bain and client teams, and connect the client’s marketing efforts to broader business outcomes. The candidate must want to help build and foster a healthy and innovative work environment…proactively encouraging others, random goofiness, or simply being awesome.

     

    In FRWD@bain nomenclature, the Senior Expert is expected to bring exceptionally deep expertise in 1-2 primary products/capabilities, while proactively taking responsibility for outcomes of wider client engagement. Senior Experts on our teams are role-model citizens, building our team and business in many critical ways. The Senior Expert is seen as an invaluable member of client teams, helping move at pace through our “small moves” way of working. In some cases, this role guides execution by other agencies or internal client teams and in other cases by FRWD@bain. The Senior Expert must objectively solve for each situation while earning trust without turf issues – sometimes including CMOs, CFOs and other agency partners.

     

    This particular Senior Expert role will help drive outcomes for clients as they accelerate their eCommerce capabilities. This position will work within a consulting team to break down silos, create understanding that enables faster decision making through a single unified view of audiences and their interactions with the brand. By improvement of various aspects of client eCommerce performance, this role helps drive clients to become leaders in their fields.

     Responsibilities & Duties

    • Reporting, analytics, insights: Lead strategy and provides executional review for largest and most complex clients, with accurate data and related strong value-generating insights – role models best in class reporting, analytics, and insights (including QA)
    • Budget-optimization: Coach/train others to plan, deliver daily/ weekly optimizations with test and learn focus, builds innovative testing/learning capabilities at clients – capably stepping in to drive when needed
    • Vendors: Supports team vendor relationships in trickiest eCommerce situations, coaching to prompt win-win solutions for clients
    • Media strategy: Derive novel media strategies given unique client contexts (in light of industry, sophistication, other criteria), solving thorniest, most complex marketing problems
    • Channel mastery: Drive novel solutions to the toughest client problems in eCommerce provides light/limited coverage/ support across other platforms/ elements of product suite (e.g., other team members working in Social, for example)
    • Team dynamics: Positively contribute into most complex team situations for 2+ cases at a time; strong feedback from all stakeholders for team experience
    • Ownership: Proactively take responsibility for outcomes of wider case and impact upon it; owning/ driving workstreams and working across silos to prioritize the biggest impacts with the least effort or investment
    • Growth/learning: Contribute expertise to global/ high profile events, participate in IP developments, lead trials w/ priority partners; Contribute to training and other forums for sharing/teaching
    • Example-setting: Demonstrate behavior of role-model citizen across team and wider FRWD/ Bain business, taking on extras (recruiting, social impact, etc.), establishing team-wide tone of optimism through change/ uncertainty
    • Client deliverables: Generates ongoing demand for expertise through casework and proposal support, between cases or when current case demands allow; represent FRWD@Bain with current/ future clients
    • Client engagement: Act as a primary driver of internal training with FRWD & Bain; demonstrate ability to be the primary owner/ driver of client development efforts on top of existing client /case demands - engaging with positivity, professionalism with client teams (internal and external clients)

    Qualifications

    • 10+ years relevant eCommerce experience
    • Capabilities/ in-platform: Exceptionally deep, thought-leadership expertise in eCommerce (including some experience among Display/ Marketing ROI, Search, Social, MarTech, and Media Mix/ Other
    • Experience with Amazon, as well as other eCommerce platforms (leading retailers, more) and relevant eCommerce success concepts
    • Up-to-date fluency and comfort monitoring evolving online media and technology trends as well as competitive activity with the aim of driving best practice adoption in digital experience and eCommerce. This includes the exploration of new and effective products or enhancements that will improve site experiences, digital marketing efforts and enhance consumer perception of client brands.
    • Ample experience managing external agencies but also a proven track record of bringing all digital functions in-house.      
    • Deep understanding of both multi-touch attribution and A/B testing models and how to optimize channels for best results. Experience building/ acquiring, structuring and leveraging 1st through 3rd party data sets into paid media
    • Knowledge of and comfort with a variety of online tools, inclusive of marketing automation platforms, content management systems, CRM, and web analytics.
    • Thorough understanding of marketing technology (tools & tech) including analytic packages, search platforms and data onboarding solutions.
    • Exceptional planning and organizational skills, ability to lead projects and work with cross-functional teams and/or third-party partners
    • Professional and positive approach, self-motivated, team player, dynamic, creative with the ability to work on own initiative
    • Experience using data as a strategic choice for the business to identify use cases to build the business and fill gaps in data, processes, and systems to realize the value
    • Strong verbal and written communication skills, with the ability to use storytelling to influence decisions

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