Bain & Company Inc

  • Expert, Search Engine Optimization - FRWD

    Job Location US-MN-Minneapolis
    Job ID
    2019-3211
    Posted Date
    1/15/2019
    Category
    Digital & Innovation
    Type
    Regular Full-Time
    Location : Location
    US-MN-Minneapolis
  • Overview

    Bain & Company

    Bain & Company is the management consulting firm that the world’s business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick.  The firm aligns its incentives with clients by linking its fees to their results. Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has 57 offices in 36 countries, and its deep expertise and client roster cross every industry and economic sector. In May 2018 Bain acquired FRWD, having partnered with them for many years. The acquisition will dramatically strengthen Bain & Company’s ability to help its clients drive superior results across marketing channels, and ecommerce, decrease their long-term reliance on external partners, and leverage customer data sets for better accuracy in reaching consumers.

     

    FRWD

    FRWD is a unique digital marketing agency designed to build client capability through a comprehensive approach to helping companies make the best digital marketing investments. To do so, FRWD extends client teams through co-location of top creative, media optimization, data science, and advertising technology teams to shorten test cycle time and leverage learnings to move forward. The agency also acquires and trains talent for clients to create sustainable campaigns and drive continual improvement without further FRWD presence. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies and more. FRWD is currently based in Minneapolis but is focused on building out an EMEA presence with a hub in Bain’s London office.

     

    With the combined skills of Bain and FWRD, we are able to bridge the gap between brand, marketing, strategy and execution, trialing strategies in immediate real-life tests, while having the operating model and organizational design experience to scale the results throughout the organization.

    Responsibilities

    FRWD seeks an Expert responsible for meeting and exceeding expectations across multiple client partnerships. In FRWD’s consulting nomenclature, the Expert is responsible for leading internal and client teams to successful outcomes with relatively little day-to-day “management” oversight. The Expert becomes an invaluable member of the client teams, translating business strategy into test & learn roadmaps, clear reporting and actionable insights, identifying wins to scale and making that happen, and running the business in our “small moves” way of working. In some cases, this role guides execution by other agencies or internal client teams, and in some cases testing and scaling are executed by FRWD SMEs.

     

    Day-to-Day Job Expectations:

    • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
    • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
    • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
    • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
    • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
    • Implement link building campaigns in coordination with client SEO goals
    • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
    • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
    • Research and administer social media tools in support of clients’ social media strategy
    • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
    • Monitor and evaluate search results and search performance across the major search channels
    • Communication to team and management on project development, timelines, and results
    • Work closely with the other team members to meet client goals

    Qualifications

    • 5 - 8 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
    • Proficiency in MS Excel, PowerPoint, and Word
    • Experience with website analysis using a variety of analytics tools
    • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
    • Experience working with CMS and building/administering content in CMS environments
    • Knowledge of HTML/CSS and website administrations
    • Experience with A/B testing and/or user testing
    • Experience with UX
    • Google Analytics Certified
    • BS/BA degree preferred 

     

    About yourself, big picture:

    • You have proven yourself as a leader.
    • You are passionate about SEO and internet marketing
    • Outstanding ability to think creatively, and identify and resolve problems
    • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
    • Ability to clearly and effectively articulate thoughts and points
    • High levels of integrity, autonomy, and self-motivation
    • Excellent analytical, organizational, project management and time management skills

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed