Bain & Company Inc

  • Senior Expert, Marketing Technology - FRWD

    Job Location US-MN-Minneapolis
    Job ID
    Posted Date
    Digital & Innovation
    Regular Full-Time
    Location : Location
  • FRWD is a unique digital marketing agency designed to build client capability through a comprehensive approach to helping companies make the best digital marketing investments. To do so, FRWD extends client teams through co-location of top creative, media optimization, data science, and advertising technology teams to shorten test cycle time and leverage learnings to move forward. The agency also acquires and trains talent for clients to create sustainable campaigns and drive continual improvement without further FRWD presence. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies and more. FRWD is currently based in Minneapolis but is focused on building out an EMEA presence with a hub in Bain’s London office.


    Bain & Company is the management consulting firm that the world’s business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick.  The firm aligns its incentives with clients by linking its fees to their results. Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has 57 offices in 36 countries, and its deep expertise and client roster cross every industry and economic sector. In May 2018 Bain acquired FRWD, having partnered with them for many years. The acquisition will dramatically strengthen Bain & Company’s ability to help its clients drive superior results across marketing channels, and ecommerce, decrease their long-term reliance on external partners, and leverage customer data sets for better accuracy in reaching consumers.


    With the combined skills of Bain and FWRD, we are able to bridge the gap between brand, marketing, strategy and execution, trialing strategies in immediate real-life tests, while having the operating model and organizational design experience to scale the results throughout the organization.


    The Role: Senior Expert, Marketing Technology


    FRWD@bain is looking for a seasoned professional with a track record of applying technology to generate invaluable real-time consumer learning and continuous improvement in marketing investment outcomes. Someone eager to take the next step in their career, contribute within a high-performing team, and is intrigued by a unique consulting/agency hybrid service model. Month to month experiences will typically range from very focused channel optimizations, to full transformations of larger organizations across strategy, audience segmentation, creative, data structure and sources, technology assessment and team capabilities. We are looking for someone who is excited to share their knowledge with the broader Bain and client teams, and connect the client’s marketing efforts to broader business outcomes. The person must want to help build and foster a healthy and innovative work environment, with a strong team focus and an ability to inject fun and humor even at the busiest times. We offer a competitive base salary and bonus.


    In FRWD@bain nomenclature, the Senior Expert is responsible for leading internal and client teams to successful outcomes without oversight, rather as a key leader of the client engagement. The Senior Expert is seen as an invaluable member of the client teams, generating pace through our “small moves” way of working. In some cases this role guides execution by other agencies or internal client teams, and in some cases by FRWD@bain. The Senior Expert must objectively solve for each situation while earning trust without turf issues – with C-level clients and sometimes other agency partners.


    This position works directly with consulting teams to conduct assessments of client capabilities and performance, playing a significant role in team problem solving through the findings and insights from diagnostics and assessments. This person architects and delivers marketing technology and data strategies that accelerate customer acquisition and customer value by increasing customer engagement and personalization.


    This particular Expert role often acts as a bridge builder between Marketing and IT. This position will work within a consulting team to break down silos, create understanding that enables faster decision making through a single unified view of audiences and their interactions with the brand. With other teams executing, this role generating accessible, actionable data for daily creative, media, strategy and business investment decisions – the key enabler of today’s effective marketing system.

    • Inspire and deliver a consumer-centric insights machine, aka data foundation to support analysis and recommendations that guide marketing planning, brand strategy, budgeting decisions while enabling a rapid test>learn>scale approach
    • Drive the strategy and solution development for specific components of the tech stack, and guides clients on technology solution choices, selection criteria and vendor trade-offs.
    • Inspiration around how data can be applied to drive more frequent daily/weekly/monthly actions by marketing teams for better results – teach, mentor, enable
    • Be a thought leader by staying externally connected with technology partners and best practices, and inspiring the FRWD and broader Bain and client teams in various forums – written POV’s, larger training/teaching events, informal coaching and mentoring
    • Model for internal teams the ability/importance of translating data to insights that generate real business value

    Required skills:

    • 10+ years experience assessing, architecting, and delivering marketing technology, data, and analytics solutions to clients at scale; prior experience in management consulting preferred but not required
    • Thought leadership around the marketing technology and ad-tech landscape and players
    • Hands on experience with leading marketing cloud platforms and leading point solutions skewing towards data activation and campaign activation
    • Programmatic buy-side platform knowledge, including a combination of; DMP, DSP, Analytics, Tag Management, Ad Fraud, Viewability, Brand Safety, Data sources, Attribution, Ad serving, Retargeting
    • Experience that includes managing 1st and 3rd party data and use of customer data platforms, DMP’s, A/B testing, cross channel campaign management, and decisioning engines
    • Experience leading evaluations and vendor selection, including writing business requirements
    • General understanding of ad-tech, including integration with DSP’s and bidding engines
    • Experience with marketing measurement tools focused on attribution and performance management
    • Data-driven thinker and problem solver, comfortable working with business, IT, and marketing stakeholders
    • Ability to think quickly and critically on a broad range of marketing technology and digital marketing topics across various verticals
    • Excellent written and verbal communication skills; ability to communicate with senior marketing leaders and C-level executives
    • Professional attitude and service orientation; team player
    • Willingness to travel


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