FRWD is a unique digital marketing agency designed to build client capability through a comprehensive approach to helping companies make the best digital marketing investments. To do so, FRWD extends client teams through co-location of top creative, media optimization, data science, and advertising technology teams to shorten test cycle time and leverage learnings to move forward. The agency also acquires and trains talent for clients to create sustainable campaigns and drive continual improvement without further FRWD presence. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies and more. FRWD is currently based in Minneapolis but is focused on building out an EMEA presence with a hub in Bain’s London office.
Bain & Company is the management consulting firm that the world’s business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick. The firm aligns its incentives with clients by linking its fees to their results. Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has 57 offices in 36 countries, and its deep expertise and client roster cross every industry and economic sector. In May 2018 Bain acquired FRWD, having partnered with them for many years. The acquisition will dramatically strengthen Bain & Company’s ability to help its clients drive superior results across marketing channels, and ecommerce, decrease their long-term reliance on external partners, and leverage customer data sets for better accuracy in reaching consumers.
With the combined skills of Bain and FWRD, we are able to bridge the gap between brand, marketing, strategy and execution, trialing strategies in immediate real-life tests, while having the operating model and organizational design experience to scale the results throughout the organization.
The Role: Expert, Digital Media
Deepest functional expertise: Major forms of digital media planning and buying with a strength in translating plans and activities so clients readily understand the value of the work and impact on business results.
FRWD@bain is looking for a media professional eager to take the next step in their career. Someone who enjoys and has successfully delivered impact that clients value, and wants to do that at a broader level. This role will be part of a unique consulting/agency hybrid service model and a high-performing team that is typically involved in accelerating client results through testing, learning and scaling what works. Month to month experiences will typically range from very focused media mix and optimization to full transformations across the marketing mix - strategy and audience segmentation, creative, analytics through to delivering results for great brands and clients. We are looking for someone who is excited to share their knowledge with the broader Bain and client teams, and connect the client’s marketing efforts to broader business outcomes. The person must want to help build and foster a healthy and innovative work environment, with a strong team focus and an ability to inject fun and humor even at the busiest times. We offer a competitive base salary and bonus.
In FRWD@bain nomenclature, the Expert is responsible for leading internal and client teams to successful outcomes with relatively little day-to-day “management” oversight. The Expert is seen as an invaluable member of the client teams, helping move at pace through our “small moves” way of working. In some cases this role guides execution by other agencies or internal client teams, and in some cases by FRWD@bain. The Expert must objectively solve for each situation while earning trust without turf issues – sometimes including CMOs, CFOs and other agency partners.
Responsibilities & Duties
Drive analysis and recommendations that guide marketing planning, brand strategy through expertise in digital channels / tactics, capabilities (technology and organizational), communications mix and messaging, and decisions on what to scale based on learning and potential relative value
About you, big picture: