Bain & Company Inc

  • Digital Media Planner - FRWD

    Job Location US-MN-Minneapolis
    Job ID
    2019-3201
    Posted Date
    1/15/2019
    Category
    Digital & Innovation
    Type
    Regular Full-Time
    Location : Location
    US-MN-Minneapolis
  • Overview

    Bain & Company

    Bain & Company is the management consulting firm that the world’s business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick.  The firm aligns its incentives with clients by linking its fees to their results. Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has 57 offices in 36 countries, and its deep expertise and client roster cross every industry and economic sector. In May 2018 Bain acquired FRWD, having partnered with them for many years. The acquisition will dramatically strengthen Bain & Company’s ability to help its clients drive superior results across marketing channels, and ecommerce, decrease their long-term reliance on external partners, and leverage customer data sets for better accuracy in reaching consumers.

     

    FRWD

    FRWD is a unique digital marketing agency designed to build client capability through a comprehensive approach to helping companies make the best digital marketing investments. To do so, FRWD extends client teams through co-location of top creative, media optimization, data science, and advertising technology teams to shorten test cycle time and leverage learnings to move forward. The agency also acquires and trains talent for clients to create sustainable campaigns and drive continual improvement without further FRWD presence. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies and more. FRWD is currently based in Minneapolis.

     

    With the combined skills of Bain and FRWD, we are able to bridge the gap between brand, marketing, strategy and execution, trialing strategies in immediate real-life tests, while having the operating model and organizational design experience to scale the results throughout the organization.

    Responsibilities

    • Support FRWD media team across various paid media including programmatic display, video, social, native and more
    • Optimize campaigns based on a variety of KPIs including both online and offline revenue/sales
    • Provide thought leadership to organization on industry technology, trends and new product launches specifically related to programmatic
    • Maintain healthy relationships with technology, analytics and media partners
    • Execute planning and buying for FRWD clients
      • Plan media across a variety of tactics
      • Manage media budgets, drafting and revising media flowcharts
      • Campaign trafficking, reporting and optimizing in-market media specifically in real-time bidding environments
      • Build client-facing campaign reports with full campaign analysis, and insight

    Qualifications

    • Must have 2+ years media experience – digital a must, programmatic preferred
    • Must be a self-starter and have a strong desire to learn
    • Strong interest in programmatic media landscape and other RTB environments, buying principles and major players
    • Experience planning, optimizing and reporting on a variety of digital media
    • Experience with DoubleClick (DCM) or similar ad serving platform (trafficking, reporting, floodlights)
    • Experience with research tools: comSocore, MRI, eMarketer, SRDS, Google products
    • Proficient in Microsoft Excel and PowerPoint
    • Working knowledge of Google Analytics or similar web analytics suite
    • Strong communication, project management, time management and analytical skills required
    • Must be detail-oriented, very organized, a multi-tasker and able to work well under pressure

    We are seeking a candidate who is ready to enter the future of media buying. The right candidate will be an individual who is hungry to dig in and contribute to the success of a campaign rather than stand by and wait for the results. You must be ready to immerse yourself in new media buying technologies and have a desire to become a thought leader in the space. The perfect candidate understands how data can be leveraged to affect strategy, planning and media buying and is passionate about driving results.

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