Bain & Company Inc

  • Global Recruiting Marketing, Social Media Specialist

    Job Location US-MA-Boston
    Job ID
    2018-2699
    Posted Date
    3/1/2018
    Category
    Recruiting
    Type
    Regular Full-Time
    Location : Location
    US-MA-Boston
  • Overview

    We are a leading global consulting firm and pride ourselves on attracting many of the smartest, most accomplished people to join our company. We are a career accelerator with a vibrant, informal culture that encourages independent thinking and creative ideation.

     

    We are currently seeking a proactive, ‘go-getter’ to manage and help improve upon our Global Recruiting social media channel strategy and execution. If you are interested in translating a global brand into social media content and campaigns, looking for a broad range of responsibilities, have an eye for detail, and have a natural affinity for engaging with audiences, then this may be the perfect job for you.  Success in this role requires a combination of skills that span content, analysis, and management.  Growth in this role comes as the Specialist develops new strategies for an increasingly complex landscape for social media and recruiting.

    Responsibilities

    • Manage all social media channels focused on the recruit audience, including our LinkedIn Careers page, all global Facebook accounts, and Instagram; requires:
      • Developing a strategy for the growth and focus each of our Global channels and accounts
      • Creating original content, crafting copy and building campaigns, with support from internal design teams, that reflect our employer brand and messaging
      • Collaborating with other social media and recruiting teams (e.g. PR/Editorial, Diversity recruiting, Women at Bain, local office recruiting) to leverage existing and/or create original content and campaigns targeted at target recruit population(s)
      • Executing posts (with support) using publication tools
      • Overseeing accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
    • Serve as Bain’s Social Media Community Manager; requires:
      • Managing the global community that owns Bain’s different social media accounts – includes running regular social media ownership calls, to share analytics, facilitate experience sharing and enhance collaboration on content, campaigns and test & learn opportunities
      • Regularly advising account owners on strategy and execution
      • Driving collaboration across owners to create/leverage content and campaigns
      • Helping accounts stay aligned with our brand and ownership standards (i.e. activity level, following, content quality) and manage any potential issues
    • Develop an approach for engaging in social media platforms that rely on user-generated content and discussions
      • Maintain a POV on additional social media channels or accounts in line with target recruit population(s)
      • Manage all social listening activities related to the recruit population, including monitoring all social media recruiting accounts and other public forums to understand trending topics among recruit population
      • Selectively engage with users to strengthen our brand message and correct any potential brand tarnishing
    • Report on all social media analytics for Bain’s recruiting social media accounts, delivering regular dashboard analysis of day-to-day posts, campaigns and social listening sphere; requires:
      • Collaborating with Corporate Marketing team to gather and include regular analysis from client population perspective
      • Communicating analytics regularly to all relevant global account owners
      • Using analytics in real-time to drive strategic action
    • Strategically increase high quality following of recruiting accounts to amplify our social voice and increase engagement

    Qualifications

    • 3+ years social media / marketing experience preferred. Experience in a professional services firm highly desirable.
    • Proven experience of the content curation development process, strategy through to execution. If you have previous examples of social media content or campaign development, we’d love to see it.
    • Understanding and passion for online and social media marketing tactics.
    • Must be team oriented, have strong verbal, written and presentation skills.
    • Must have experience in social media management tools – familiarity with Sprinklr a plus.
    • Must be deadline driven, organized, zero-defect and able to multi-task.
    • Must have strong customer service skills.
    • Proficient in Microsoft Office – familiarity with Adobe Creative Suite and/or Google Analytics a strong plus.
    • Proven integrated experience across social media channels (Facebook, Twitter, LinkedIn, Instagram, and YouTube).
    • Bachelor’s degree required.

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