Bain & Company Inc

Digital Marketing Coordinator

Job Location US-MA-Boston
Job ID
2018-2668
Posted Date
2/8/2018
Category
Marketing
Type
Regular Full-Time
Location : Location
US-MA-Boston

Overview

Are you interested in joining a collaborative, innovative digital marketing team at a top consulting firm rated the #1 Best Place to Work by Glassdoor in 2017? If so, we have an exciting opportunity for you.

 

The Coordinator, Digital Marketing is a central part of the Bain & Company marketing team and is responsible for content maintenance, promotion, implementation and ongoing support for our core digital property, Bain.com. He/she will also become one of the team’s experts in our new content management system and serve as the internal go-to resource for documentation, training and change requests globally.

 

The ideal candidate has an interest in web and digital marketing and will be responsible for working across functional lines to identify and share best practices to leverage the Bain.com website to its fullest potential. The candidate will have a natural intellectual curiosity towards identifying the optimal UX experience and analyzing effectiveness, usage trends and available data to inform actionable recommendations and present reports to various internal practice stakeholders.

 

The person in this versatile role is an advocate for Bain’s digital channels and collaborates with staff at many levels across the globe to translate business requirements and expertise into web solutions.

 

Responsibilities

Digital content management & systems expertise

Work with Digital Marketing Team Leader to implement best practice, digital solutions on Bain’s websites for internal customers
Add value to the digital marketing department by proactively solving problems and identifying recommendations to improve the overall website experience for users
Edit and update web content on bain.com and office microsites using our content management system
Learn and become expert user of new content management system, Episerver, followed by assisting with new user set up, documentation and ongoing trainings
Act as central team resource for reporting, troubleshooting and proactive enhancement
Own review/approval step in Episerver workflow for updates submitted by light users (i.e. local office, other microsite users, etc.)
Assist Digital Marketing team with Bain.com upgrade project including content migration; asset, page and microsite creation; staging and testing content; coordinating with internal web stakeholders to finalize content for launch

 
Analytics & reporting

Collect, document and interpret user traffic data for digital marketing campaigns, Bain.com and other Bain websites using Google Analytics and other tools for various reporting cycles
Establish regular cadence of reports and insights for internal distribution

 
Other special projects and responsibilities as assigned

Qualifications

  • Bachelor’s degree in either Business, Marketing, Communications, English, IT or related field, or an equivalent combination of education, training and experience is required
  • Strong interest in the marketing or professional services field. Specific interest in digital marketing and website management a plus.
  • Minimum of 2 years post-university experience working for a professional services firm. Prior website content editing, writing and coordination experience is a plus.
  • Extremely comfortable learning and working with complex systems
  • Professionalism, attention to detail, effective time management, commitment to high quality work and strong verbal skills are required
  • Strong data analysis, problem solving and customer service skills. Ability to digest, synthesize and distill large quantities of information into concrete recommendations.
  • Candidates must possess an ability to learn quickly, multi-task and work both independently and with a team
  • Proficiency with Office applications suite (Excel, PowerPoint, Outlook, Word). Candidates must be able to analyze, chart and pull valuable insights from web and email data sources using Excel and PowerPoint
  • Familiarity with HTML, Google Analytics, Photoshop preferred
  • Strong PC user

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