Bain and Company is seeking a Sr. Manager of Online Campaigns & Innovation to join the Global marketing team. This new leadership role will foster innovation for Bain’s digital marketing with responsibility for managing a small team focused on developing, producing and executing digital marketing campaigns for Bain’s thought leadership, products and practice areas.
Working in close collaboration with a wide range of Bain’s teams, the Sr. Manager of Online Campaigns & Innovation will use innovative digital marketing techniques, content, formats and channels to engage Bain’s target audiences. He/she will work closely with the Director of Digital Marketing to refine and articulate Bain’s digital campaign strategy in support of Bain’s fundamental marketing objectives, namely building awareness for the firm and our products, deepening relationships and reinforcing the credibility of Bain’s leaders, practices and capabilities. This role will be pivotal in shaping how the firm leverages digital technologies to engage with Bain’s clients, prospects, recruits and alumni.
Digital marketing campaigns: The Sr. Manager of Online Campaigns & Innovation will engage with relevant Bain teams to develop, produce and execute digital marketing campaigns for our global audiences that achieve Bain’s business objectives and deliver high impact results. He/she will be responsible for managing a pipeline of digital campaigns focusing on Bain’s published thought leadership content and on Bain’s practice areas, products, approaches and capabilities. Campaign elements may include:
Digital innovation: The Sr. Manager of Online Campaigns & Innovation will collaborate closely with a wide range of Bain’s teams, including practice areas, editorial, PR, product marketing and local office teams, working to engage Bain’s target audiences using innovative and engaging digital marketing techniques, formats and channels. Responsibilities include:
Test and learn: In the role, the Sr. Manager of Online Campaigns & Innovation will be tasked with measuring the performance of Bain’s digital marketing campaigns and establishing an ongoing test-and-learn program to test hypotheses and inform/refine Bain’s digital campaigns.
Team management & coaching:
Assumes other duties as assigned
The successful candidate will have a track record of break-through client results, a network of client/colleague promoters, and demonstrated “fit” with Bain culture. In addition: